Well-Being in a Global World
by Charles Hofacker
Special issue of the Journal of International Marketing; Deadline 15 Dec 2020
Author: Michelle Kritselis
Call for Papers: Journal of International Marketing: Well-Being in a Global World
International marketing plays a central role in furthering the well-being of not only consumers around the globe but also other key stakeholders and institutions through its influence on the societal, personal, and social contexts in which these various stakeholder groups function. This special issue is aimed at addressing broadly the ways in which marketing influences these various stakeholders in an international and cross-cultural context. Research focused on consumers and firms as well as other stakeholders such as governments, NGOs, activists, the media, and charitable organizations appears highly relevant. Read more.