AMS Review Doctoral Competition


There were five sets of winners of the AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles


The AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles is open to current, or recently completed, doctoral students to submit a five-page proposal for a conceptual research paper. The competition encourages doctoral students to identify and publish impactful conceptual ideas; and connects them with leading marketing scholars who provide feedback and mentoring to enhance their conceptual contribution.

This year’s winners include (listed alphabetically):

“Cleansing the Doors of Perception: Perceptual Inaccuracy in Marketing Relationships”

  • Zeynep Müge Güzel, Koç University, Turkey

“Corporate Sustainability (CS) and Firm Performance: A Systematic Review and Topic Modeling Approach”

  • Youngtak M. Kim, University of Georgia, USA
  • Sundar Bharadwaj, University of Georgia, USA

“AI-enabled Marketing Capabilities: An Exploration through the Hierarchy of Operant Resources (HOR) Perspective”

  • Kerry Manis Texas Tech University, USA
  • Sreedhar Madhavaram, Texas Tech University, USA

“Demand Spillover of Add-ons: The Role of Network Homogeneity”

  • Pallav Routh, University of Texas at San Antonio, USA
  • Richard Gretz, University of Texas at San Antonio, USA
  • Daniel Kaimann, University of Paderborn, Germany

“Conceptualizing Service Exclusion through Service-Dominant Logic”

  • Sajith Siriwardana University of Tasmania, Australia

2020 Competition’s Co-Chairs:

  • Jodie Conduit (University of Adelaide, Australia)
  • Michael Kleinaltenkamp (Freie Universität Berlin, Germany)
  • Stephen L. Vargo (University of Hawaii, USA)

For more information about the competition, read the editorial “’First things first’: The AMS review – Sheth Foundation 2020 annual doctoral competition for conceptual articles” by Jodie Conduit and Michael Kleinaltenkamp:

The next call for 2021 submissions will be published in October 2020 at AMS Review’s website:

(see section “Journal updates”)