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Mar Cust Tech Environs

by Charles Hofacker

Introduction

Marketing in Customer Technology Environments : Prospective Customers and Magical Worlds, Book by Devanathan Sudharshan


INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs


https://books.emeraldinsight.com/page/detail/Marketing-in-Customer-Technology-Environments/?k=9781839096013

List of Figures
Chapter 1: Introduction
Chapter 2: Customer Information Processing and decision-making in CTEs
Chapter 3: Wonderment and Magic
Chapter 4: Virtual Reality (VR)
Chapter 5: Augmented Reality
Chapter 6: Mixed Reality
Chapter 7: Internet of Everything (IoE)
Chapter 8: Enabling Technologies (5G, Edge Computing, Service Oriented Computing/Architecture and AI/ML)
Chapter 9: Conclusion for the Magical Worlds In Which Customers Will Lead Artinatural Lives
Index