Looking Back to Move Forward
Reviews and Analyses of Literature in Industrial Marketing, Special issue of Industrial Marketing Management; Deadline now 15 Sep 2020
Author: Billur Akdeniz
Revisit: Looking Back to Move Forward
Reviews and Analyses of Literature in Industrial Marketing, Special issue of Industrial Marketing Management – Deadline is now 15 September 2020.
Special Issue Coeditors: M. Billur Akdeniz, M. Berk Talay, Ahmet H. Kirca
Building on existing knowledge is necessary for scientific advancement. Thus, it is paramount for scholars to understand what is already known, with what certainty, and what remains unexplained to make meaningful contributions to their fields. However, every year hundreds of research papers are published reporting the results of studies on various phenomena related to industrial marketing, making it virtually impossible for scholars and practitioners to stay up-to-date with the latest developments in the literature.
High-quality reviews of literature can help better link these numerous studies to the industrial marketing domain, resolve conflicting results in different studies, and present several interesting avenues for future research endeavors.
This special issue is intended to be a guide for future research on business-to-business marketing as well as a compendium of what is already known on topics important for the IMM audience and will be open to various review methods including, but not limited to, meta-analyses, systematic reviews, and bibliometric analyses.
For the deadline and more information, see: