J Mar Man


Journal of Marketing Management, 36(3/4)



The future of technology in marketing; utopia or dystopia?
Authors: Harrigan; Coussement; Lancelot Miltgen; Ranaweera [Google Scholar]

Black, white or grey magic? Our future with artificial intelligence
Authors: Letheren; Russell-Bennett; Whittaker [Google Scholar]

On realising the utopian potential of big data analytics for maximising return on marketing investments
Authors: Benoit; Lessmann; Verbeke [Google Scholar]

When less is more: the impact of macro and micro social media influencers’ disclosure
Authors: Kay; Mulcahy; Parkinson [Google Scholar]

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Authors: Reinikainen; Munnukka; Maity; Luoma-aho [Google Scholar]

Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability
Authors: Roy; Balaji; Nguyen [Google Scholar]

Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions
Authors: Pöyry; Parvinen; Mattila; Holopainen [Google Scholar]

Negative customer engagement behaviour: the interplay of intensity and valence in online networks
Authors: Azer; Alexander [Google Scholar]

The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users
Authors: Lee; Ng; Bogomolova [Google Scholar]