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J Intl Mar

by Charles Hofacker

Introduction

Journal of International Marketing, 28(2)


INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Editorial

Editorial: Advancing International Marketing Thought Based on the China Experience
Kelly Hewett [Publisher] [Google Scholar]

Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces
Zhiling Bei and Katrijn Gielens [Publisher] [Google Scholar]

The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?
Bernadette J. van Ewijk, Jan-Benedict E.M. Steenkamp, and Els Gijsbrechts [Publisher] [Google Scholar]

Intentional Cannibalization, Radical Innovation, and Performance: A Comparison of Chinese and Western Enterprises in China
Saeed Samiee, Maria Sääksjärvi, Nükhet Harmancioǧlu, and Erik Jan Hultink [Publisher] [Google Scholar]

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms
Fine F. Leung, Caleb H. Tse, and Chi Kin (Bennett) Yim [Publisher] [Google Scholar]

The Origins of Trust Asymmetry in International Relationships: An Institutional View
Mengyang Wang, Qiyuan Zhang, and Kevin Zheng Zhou [Publisher] [Google Scholar]