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Corp Rev Rev

by Charles Hofacker

Introduction

Corporate Reputation Review, 23(2)


INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


https://link.springer.com/journal/41299/23/2

Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective
Marta Retamosa, Ángel Millán, Miguel Moital [Google Scholar]

Cross-cultural Assessment of a Short Scale to Measure Employees’ Company Reputation-Related Social Media Competence
Gianfranco Walsh, Mario Schaarschmidt, Lefa Teng [Google Scholar]

Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation
Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo, Jari Stenvall [Google Scholar]

Extending the Situational Crisis Communication Theory: The Impact of Linguistic Style and Culture
J. Guerber, Vikas Anand, E. Ellstrand, A. Waller, Iris Reychav [Google Scholar]

[Brief note – In this issue it was announced that CRR was sold by the Reputation Institute to Palgrave Macmillan, a division of Springer Nature, in Jan 2020 – ch]