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Psych Mar

by Charles Hofacker

Introduction

Psychology and Marketing, 37(6)


INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


A social identity perspective of social media’s impact on satisfaction with life
Vincent Dutot [Publisher] [Google Scholar]

All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions
Devon DelVecchio, Jessie J. Wang, Neil Brigden [Publisher] [Google Scholar]

I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being
Rebecca Pera, Sarah Quinton, Gabriele Baima [Publisher] [Google Scholar]

The impact of pronoun choices on consumer engagement actions: Exploring top global brands’ social media communications
Lauren I. Labrecque, Kunal Swani, Andrew T. Stephen [Publisher] [Google Scholar]

Consumer relationship fading
Heiner Evanschitzky, B. Ramaseshan, Michael K. Brady, Fazlul K. Rabbanee, Christian Brock, Joanna Pokorska‐Zare [Publisher] [Google Scholar]

Harsh voices, sound branding: How voiced consonants in a brand’s name can alter its perceived attributes
Abhishek Pathak, Gemma Anne Calvert, Lewis K. S. Lim [Publisher] [Google Scholar]

BOOK REVIEW

Handbook of research on customer engagement L. D. Hollebeek and D. E. Sprott (Eds.) Northampton, MA: Edward Elgar, 2019. ISBN: 978‐1‐118‐64768‐4, Price (Web): £144.00.
Reviewed by Gianluigi Guido [Publisher]