Euro J Mar


European Journal of Marketing, 54(3)


Special Issue — Special Issue: Computerized Content Analysis Of Online Data – Opportunities For Marketing Scholars And Practitioners

Computerized content analysis of online data – opportunities for marketing scholars and practitioners
Jan Kietzmann, Leyland F. Pitt

Do more experienced critics review differently? : How field-specific cultural capital influences the judgments of cultural intermediaries
Matteo Corciolani, Kent Grayson, Ashlee Humphreys

A machine-learning based approach to measuring constructs through text analysis
Hsiu-Yuan (Jody) Tsao, Colin L. Campbell, Sean Sands, Carla Ferraro, Alexis Mavrommatis, Steven (Qiang) Lu

Financial constraints and marketing investment: evidence from text analysis
Sagarika Mishra, Mike T. Ewing

How executives talk: Exploring marketing executive value articulation with computerized text analysis
Thomas Martin Key, Astrid Lei Keel

Cognitive computing on unstructured data for customer co-innovation
Sixing Chen, Jun Kang, Suchi Liu, Yifan Sun

Winning box office with the right movie synopsis
Yu-Chen Hung, Chong Guan

Making sense of text: artificial intelligence-enabled content analysis
Linda W. Lee, Amir Dabirian, Ian P. McCarthy, Jan Kietzmann