B2B Research Online Seminar Series


The BROSS will be held 4 Jun 2020 9.00 CEST (UTC +2)


Author: Vishal Kashyap

B2B Research Online Seminar Series (BROSS)

As the world faces a new and changed set of circumstances due to the Covid-19 pandemic, we wish the community of B2B scholars worldwide, and their near and dear ones, the very best as they navigate the crisis.

The cancellation of our annual conferences does not imply that we stop the broader exchange of ideas. To that end, the B2BSIGs of the European Marketing Academy (EMAC) and Australian and New Zealand Marketing Academy (ANZMAC) are jointly offering an online seminar series scheduled for the first or second Thursday of every month. This series is supported by both EMAC and ANZMAC. The first seminar will take place on Thursday, June 4, at 9 am CEST, with a presentation by Andreas Eggert, Michael Kleinaltenkamp, Vishal Kashyap, and Wolfgang Ulaga on a joint research project. Additional seminars have also been scheduled (see current schedule attached) and we will continue to add to this schedule in the future.

To register and to receive an invitation to join the online seminar, please send an email to michael.kleinaltenkamp@fu-berlin.de. 

If you are interested in giving a presentation in the series yourself, please contact the heads of the ANZMAC B2B SIG (Sudha Mani: sudha.mani@monash.edu, Erik Mooi: erik.mooi@unimelb.edu.au) or the EMAC B2B SIG (Vishal Kashyap Kashyap: vishal.kashyap@uni-graz.at, Michael Kleinaltenkamp: michael.kleinaltenkamp@fu-berlin.de) indicating the authors, the title of the presentation and one or two preferred dates. 

We look forward to seeing you online in the near future during the seminar series. 

Take good care during these turbulent times.

Michael Kleinaltenkamp and Vishal Kashyap (B2BSIG – EMAC)
Erik Mooi and Sudha Mani (B2BSIG – ANZMAC)​