Social and Sustainability Marketing
Introduction
Call for Book Chapters & Case Studies; Deadline 30 Jul 2020
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Other
Author: Sathyaprakash Balaji Makam
Call for Book Chapters & Case Studies
Social and Sustainability Marketing
ABOUT THE BOOK
Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science will present a collection of teaching cases that discusses and emphasizes how 21st-century organizations are addressing socially responsible consumers and meeting their need while keeping their business profitable. The main objective of this book is to understand through real-life case studies the practice of marketing for the benefit of society. This book will help students to develop a critical understanding of the social marketing, sustainability marketing, and allied strategies used in marketing. The case studies presented focus on creating, communicating and delivering customer value to socially responsible consumers through various marketing strategies, processes and programs. By illustrating a range of actual marketing situations, these case studies will help students acquire the skills they need to make informed marketing decisions. This book will be composed of long and short real cases with varying complexity in different sectors. This case book will also cover a few review articles and original research for an overview of the recent developments in the study area. With the case studies, collection of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to its readers. This publication is an essential reference source for educators, early readers, university students, researchers, and practitioners interested in socially responsible marketing.
EDITORIAL INFORMATION
Jishnu Bhattacharyya*
Indian Institute of Management Kozhikode, India
Email: Jishnu.connect@gmail.com
Dr. Manoj Kumar Dash
ABV-Indian Institute of Information Technology and Management Gwalior, India
Email: manojctp@gmail.com , manojdash@iiitm.ac.in
Dr. Chandana Hewege
Swinburne University of Technology Hawthorn campus, Australia
Email: chewege@swin.edu.au
Dr. Sathyaprakash Balaji Makam
University of Nottingham Ningbo China
Email: SathyaprakashBalaji.Makam@nottingham.edu.cn
Dr. Lim Weng Marc
Swinburne University of Technology Sarawak Campus, Malaysia
Email: lim@wengmarc.com
*corresponding editor