POSTING TYPE: TOCS

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https://www.emerald.com/insight/publication/issn/0309-0566/vol/54/iss/1

“One country, two systems”: consumer acculturation of Hong Kong locals
—Jeff Jianfeng Wang, Annamma Joy, Russell Belk, John F. Sherry, Jr

Customers’ reactions to different organizational tactics in a service termination context
—Amin Nazifi, Dahlia El-Manstrly, Katja Gelbrich

Consumers gain equivalent levels of happiness from sharing about an experience and an object
—Wilson Bastos

Ethical attribute and brand concept congruity enhances brand evaluations
—Maryam Tofighi, Bianca Grohmann, H. Onur Bodur

Gratitude in franchisor-franchisee relationships: does personality matter?
—Sara Quach, Scott K. Weaven, Park Thaichon, Brent Baker, Chase Jeremiah Edwards

Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal
—Rohit Trivedi, Thorsten Teichert, Dirk Hardeck

The karma of consumption: role of materialism in the pursuit of life satisfaction
—Rajat Roy, Fazlul K. Rabbanee, Himadri Roy Chaudhuri, Preetha Menon

Problematizing the presentation and reception of political brands: The strategic and operational nature of the political Brand alignment model
—Christopher Pich, Guja Armannsdottir, Dianne Dean, Louise Spry, Varsha Jain

Solving dissociative group effects using construal level theory
—Miriam McGowan, Louise May Hassan, Edward Shiu

Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising
—Linda Tuncay Zayer, Mary Ann McGrath, Pilar Castro-González