Bill Bearden Award Winners
Introduction
Youngtak Kim of UGA has won the 2020 award with Alicia Johnson (Arkansas) and Lana Waschka (UGA) taking runner up
Author: David Hardesty
I am pleased to announce the winners of the 2020 Bill Bearden Award:
Winner – Youngtak Kim, University of Georgia “Do Sustainable New Products Contribute to Firm Value?”
Runner Up – Alicia Johnson, University of Arkansas “The Effect of Loan Application Formats on Consumer Loan Decisions”
Runner Up – Lana Waschka, University of Georgia “How (Un)Conscious Processing of Hedonic and Utilitarian Attributes Affect Choice and Rejection Strategy”