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Bill Bearden Award Winners

by Charles Hofacker

Introduction

Youngtak Kim of UGA has won the 2020 award with Alicia Johnson (Arkansas) and Lana Waschka (UGA) taking runner up

INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: AWARDS
Author: David Hardesty

I am pleased to announce the winners of the 2020 Bill Bearden Award:

Winner – Youngtak Kim, University of Georgia “Do Sustainable New Products Contribute to Firm Value?”

Runner Up – Alicia Johnson, University of Arkansas “The Effect of Loan Application Formats on Consumer Loan Decisions”

Runner Up – Lana Waschka, University of Georgia “How (Un)Conscious Processing of Hedonic and Utilitarian Attributes Affect Choice and Rejection Strategy”