Writing as Craft and Vocation
by Charles Hofacker
In Marketing and Consumer Research, Aalto University, 24-28 Aug 2020
EDEN DOCTORAL SEMINAR ON WRITING AS CRAFT AND VOCATION IN MARKETING AND CONSUMER RESEARCH
ESPOO, AUGUST 24-28, 2020
Learning to write well is essential for aspiring academicians. Studies on academic writing overwhelmingly reveal that well-written papers wield a superior impact and attain greater visibility, no matter the discipline. In fact, a compelling writing style sometimes can contribute to reviewers’ favorable decisions to allow papers to advance through the review process. Many universities offer doctoral-level courses on writing, but most focus on syntax and disciplinary stylistic preferences.
This course shares a different set of goals – to enable budding academicians to both enhance their writing styles, and to understand how engaging writing contributes to both the aesthetic and intellectual contributions of academic pieces.
Two principal instructors are co-captaining the course.
- Pauline Maclaran, Professor of Marketing & Consumer Research in the School of Management at Royal Holloway, and Cele Otnes, Professor of Business Administration and Department Head and
- Anthony J. Petullo Professor at University of Illinois Gies College of Business.
Students will be evaluated based on their contributions to seminar discussions and activities, submissions and revisions of their own writing samples, exercises in revising existing pieces.
Credits: 6 ECTS will be assigned upon completion of the seminar