Athlete Branding and Influence
by Charles Hofacker
A TCU Sales Center Webinar, 12 Noon US CST (GMT - 5) 30 Apr 2020
TCU Sales Center is hosting Cody Cheshier of CAA Sports. CAA Sports Represents Joe Burrow and 71 first round picks since 2011. This event is open to all.
About the Event
Athletes now have their own sales and marketing distribution, as well as direct channels to their audience. This robust business is referred to as, “the athlete platform.”
Hear from Cody Cheshier, Digital Executive at CAA Sports, about how agencies and professional athletes work together to strategically generate sales opportunities and “epic” moments both on and off the field. Learn how all stakeholders build a foundation that sets the athlete up to ride the ever-evolving wave of social media and Internet engagements. Topics include influencer power, monetizing social media, strategic data usage, and garner high-profile athletes’ trust.
Noon to 1 p.m. CST
Open to Faculty, students, academics, and business community