J Acad Mar Sci


Journal of the Academy of Marketing Science, 48(3)



Special Issue: Generalizations in Marketing: Systematic Reviews and Meta-Analyses


Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
John Hulland & Mark B. Houston

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Iina Ikonen, Francesca Sotgiu, Aylin Aydinli & Peeter W. J. Verlegh

Impulse buying: a meta-analytic review
Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao & Dhruv Grewal

Components of visual perception in marketing contexts: a conceptual framework and review
Kevin L. Sample, Henrik Hagtvedt & S. Adam Brasel

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babic Rosario, Kristine de Valck & Francesca Sotgiu

Behavioral biases in marketing
Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich & Narine Yegoryan

Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen & Peeter W. J. Verlegh

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
Jonas Schmidt & Tammo H. A. Bijmolt

A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Mansur Khamitov, Yany Grégoire & Anshu Suri

Customer satisfaction and firm performance: insights from over a quarter century of empirical research
Ashley S. Otto, David M. Szymanski & Rajan Varadarajan

Understanding and managing customer relational benefits in services: a meta-analysis
Dwayne D. Gremler, Yves Van Vaerenbergh, Elisabeth C. Brüggen & Kevin P. Gwinner

Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations
Johannes Auer & Dominik Papies