INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCS

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https://link.springer.com/journal/11747/48/3

Special Issue: Generalizations in Marketing: Systematic Reviews and Meta-Analyses

Editorial

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
—John Hulland & Mark B. Houston

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
—Iina Ikonen, Francesca Sotgiu, Aylin Aydinli & Peeter W. J. Verlegh

Impulse buying: a meta-analytic review
—Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao & Dhruv Grewal

Components of visual perception in marketing contexts: a conceptual framework and review
—Kevin L. Sample, Henrik Hagtvedt & S. Adam Brasel

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
—Ana Babic Rosario, Kristine de Valck & Francesca Sotgiu

Behavioral biases in marketing
—Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich & Narine Yegoryan

Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
—Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen & Peeter W. J. Verlegh

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
—Jonas Schmidt & Tammo H. A. Bijmolt

A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
—Mansur Khamitov, Yany Grégoire & Anshu Suri

Customer satisfaction and firm performance: insights from over a quarter century of empirical research
—Ashley S. Otto, David M. Szymanski & Rajan Varadarajan

Understanding and managing customer relational benefits in services: a meta-analysis
—Dwayne D. Gremler, Yves Van Vaerenbergh, Elisabeth C. Brüggen & Kevin P. Gwinner

Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations
Johannes Auer & Dominik Papies