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Journal of Marketing News – April 2020

by Charles Hofacker

Introduction

Take care, Reviewing webinars, May issue

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: JOURNAL NEWS
Author: Christine Moorman

Journal of Marketing News – April  2020

Take care:  First and foremost, we are sending our best wishes to the marketing community around the world as we face this pandemic together. We wish you and your families safe passage through this time of crisis.

Participate in the “Writing an Outstanding ReviewJM Webinar

This webinar will feature the JM editors sharing ideas and advice on ways you can improve your reviewing skills. Topic covered will include: Why you should review; approaching the review; a recommended review mind-set; maximizing the impact of your review; writing the review; and what to learn after the editor’s decision. All new and veteran reviewers from around the world are encouraged to attend, including Ph.D. students. Maximum capacity is 300 and given we are using Zoom, there is no way to reserve your space—first come, first serve!

April 22, 2020, 8:00 PM (Eastern): Harald van Heerde and Christine Moorman

April 29, 2020, 9:00 AM (Eastern):  Page Moreau and Christine Moorman

Read the May 2020 Journal of Marketing