J Mar Res

by Charles Hofacker


Journal of Marketing Research, 57(2)


Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable
Jihwan Moon and Steven M. Shugan [Publisher] [Google Scholar]

Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,” “Giving Up,” and “Resting on Laurels”
Kinshuk Jerath and Fei Long [Publisher] [Google Scholar]

Communicating Brands in Television Advertising
Norris I. Bruce, Maren Becker, and Werner Reinartz [Publisher] [Google Scholar]

Leveraging Brand Equity for Effective Visual Product Design
Mark Heitmann, Jan R. Landwehr, Thomas F. Schreiner, and Harald J. van Heerde [Publisher] [Google Scholar]

Service Providers’ Decision to Use Ethics Committees and Consultation in Complex Services
J. Daniel Zyung, Vikas Mittal, Sunder Kekre, Gajanan G. Hegde, Jennifer Shang, Brian S. Marcus, and Arvind Venkat [Publisher] [Google Scholar]

Inaction Traps in Consumer Response to Product Malfunctions
Neil Brigden and Gerald Häubl [Publisher] [Google Scholar]

Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal
Ruta Ruzeviciute, Bernadette Kamleitner, and Dipayan Biswas [Publisher] [Google Scholar]

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews
Matthew D. Rocklage and Russell H. Fazio [Publisher] [Google Scholar]

The Strength of Weak-Tie Consensus Language
Jeffrey K. Lee and Ann Kronrod [Publisher] [Google Scholar]

Marketplace Donations: The Role of Moral Identity Discrepancy and Gender
Jen Shang, Americus Reed, II, Adrian Sargeant, and Kathryn Carpenter [Publisher] [Google Scholar]