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J Mar Analytics

by Charles Hofacker

Introduction

Journal of Marketing Analytics, 8(1)


INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCS


https://link.springer.com/journal/41270/8/1

What’s in a number? The interesting challenge of knowledge diffusion
S. Krishen, Maria Petrescu

Protecting survey data on a consumer level
J. Schneider, Dawn Iacobucci

Mediating effect of reasons on the relationship between altruism and green hotel patronage intention
Ling Tan, Norzalita Abd Aziz, Hafaz Ngah

The contribution of analytic visualizations to the marketing of sustainable products
X. Mathaisel, L. Comm

Book Review

Review on Weinstein’s superior customer value: finding and keeping customers in the now economy
D. Santonino