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Intl J Adv

by Charles Hofacker

Introduction

International Journal of Advertising, 39(3)


INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOC


Editorial

Common mistakes made in submissions to leading advertising journals
Charles R. Taylor [Publisher] [Google Scholar]

Digital advertising: present and future prospects
Heejun Lee & Chang-Hoan Cho [Publisher] [Google Scholar]

Portraying product or cause in charity advertising: how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Ming-Yi Chen [Publisher] [Google Scholar]

The role of socialization agents in adolescents’ responses to app-based mobile advertising
Wonsun Shin, May O. Lwin, Andrew Z. H. Yee & Kalya M. Kee [Publisher] [Google Scholar]

Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture
Malgorzata Karpinska-Krakowiak & Martin Eisend [Publisher] [Google Scholar]

The ambivalence story: using refutation to counter the negative effects of ambivalence in two-sided messages
Erlinde Cornelis, Nico Heuvinck & Anuja Majmundar [Publisher] [Google Scholar]

Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM
Helge Thorbjørnsen, Micael Dahlén & Fredrik Lange [Publisher] [Google Scholar]