INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCS

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Can socially irresponsible firms benefit from corporate advertising?
—Stacey Sharpe & Nicole Hanson [Publisher] [Google Scholar]

Female franchisees; a lost opportunity for franchising sector growth?
—Park Thaichon, Scott Weaven, Sara Quach, Kelli Bodey, Bill Merrilees & Lorelle Frazer [Publisher] [Google Scholar]

Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance
—Onnida Thongpravati, Mike Reid & Angela R. Dobele [Publisher] [Google Scholar]

The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
—Mehran Rezvani & Zeinab Fathollahzadeh [Publisher] [Google Scholar]

Internet of things support for marketing activities
—Mark Taylor, Denis Reilly & Chris Wren [Publisher] [Google Scholar]

Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese, and Indian student choices
—Fraser McLeay, Jessica Lichy & Faisal Asaad [Publisher] [Google Scholar]

Strategic recommendations for new product adoption in the Chinese market
—Chih-Wei (Fred) Chao, Mike Reid, Po-Hsin Lai & Vaughan Reimers [Publisher] [Google Scholar]