J Global Fash Mar


Journal of Global Fashiono Marketing, 11(2)


Transparency of sustainability disclosures among luxury and mass-market fashion brands
Iva Jestratijevic, Nancy A. Rudd & James Uanhoro [Publisher] [Google Scholar]

An integrated approach to estimate brand association matching and strength in virtual settings
Rossella Berni, Nedka Dechkova Nikiforova & Silvia Ranfagni [Publisher] [Google Scholar]

The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence
Eung Jin Lee, Joonheui Bae & Kyung Hoon Kim [Publisher] [Google Scholar]

Consumer characteristics as predictors of purchase intentions and willingness to pay a premium for men’s mass-customized apparel
Jessie H. Chen-Yu & Jung-Ha Yang [Publisher] [Google Scholar]

Luxury fashion consumption in sharing economy: A study of Indian millennials
Sheetal Jain & Sita Mishra [Publisher] [Google Scholar]

Antecedents of ideal body image and body dissatisfaction: The role of ethnicity, gender and age among the consumers in the USA
Sindy Chapa, Felecia F. Jordan Jackson & Jaejin Lee [Publisher] [Google Scholar]