INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCS

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Editor’s Desk: What Do We Know about Creativity?
—John B. Ford [Publisher] [Google Scholar]

What We Know about Creativity

The Effects of Communicating Passion in Advertising: How Messages Like “We Love What We Do!” Shape People’s Product and Brand Evaluations
—Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik, and Christian Thorwid [Publisher] [Google Scholar]

Why Do Great Creative Ideas Get Rejected? The Effect of Creative Ideation Processes On External Judges’ Assessments
—Mark Kilgour, Scott Koslow, and Huw O’Connor [Publisher] [Google Scholar]

Can Your Advertisement Go Abstract Without Affecting Willingness to Pay? Product-Centered versus Lifestyle Content In Luxury Brand Print Advertisements
—Francesco Massara, Daniele Scarpi, and Daniele Porcheddu [Publisher] [Google Scholar]

Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses: What’s So Funny about that Bloody Ad? The Moderating Role of Disposition to Laughter
—Malgorzata KarpinskaKrakowiak [Publisher] [Google Scholar]

Articles

The Effects of Commercial Length On Advertising Impact: What Short Advertisements Can and Cannot Deliver
—Duane Varan, Magda NenyczThiel, Rachel Kennedy, and Steven Bellman [Publisher] [Google Scholar]

A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads: Using Biometric Techniques to Measure CrossMedia Ad Experience and Recall
—Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, and Jesper Clement [Publisher] [Google Scholar]

The Impact of Advertising On Market Share Controlling for Clutter, Familiarity, and Goodwill Decay
—Nicholas De Canha, Michael Ewing, and Ali Tamaddoni [Publisher] [Google Scholar]

Advertising and Promotional Effects On Consumer Service Firm Sales Media Ad Spend and Quality Matter For Driving Restaurant Sales
—Harlan E. Spotts, Marc G. Weinberger, and Michelle F. Weinberger [Publisher] [Google Scholar]