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Share of Wallet in Retailing

by Charles Hofacker

Introduction

Jessica Hoppner is looking for unpublished studies or those not indexed in scientific databases

INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: DIALOG

Author: Jessica Hoppner


Dear colleagues,

My co-authors and I are conducting a meta-analysis on share of wallet in retailing. Apart from our systematic search in databases, we are looking for relevant unpublished studies or those not indexed in scientific databases. This is in an effort to reduce the effect of publication bias.

If you have run studies investigating the effects of/on share of wallet in a retail context, or know of any conducted by your colleagues that are not (yet) published, please let me know (jhoppner@gmu.edu). This will help us to compile a more representative database on the topic.

Thank you very much in advance and look forward to receiving your contribution,

Jessica Hoppner

Jessica J. Hoppner, Ph.D.
Associate Professor of Marketing
Dean’s Scholar
George Mason University
School of Business
4400 University Drive MS 1E6
Fairfax, Virginia 22030
Email: jhoppner@gmu.edu
Phone: 703-993-1796