Research Practices of Marketing Academics

by Charles Hofacker


Scott Wright and Joseph Goodman invite you to take part in a survey on the opinions and research practices of marketing academics. Respondents are entered into a drawing to win a $200 Amazon gift card.


Author: Scott Wright

Dear Marketing Colleague,

We need your help. We are conducting a very short (less than 10 min) survey on the opinions and research practices of marketing academics. We need all areas of marketing to respond. Given your expertise, we are inviting you to complete the survey. We will only use your responses in aggregate and no identifying information will be reported or linked to your responses.

The objective is to publish a summary of the results to understand current trends and opinions in data collection, particularly crowdsourcing such as Amazon’s Mechanical Turk. Your opinion is highly valued and we greatly appreciate your participation!

The survey should take approximately 5-10 minutes to complete. As an incentive we are offering all respondents a chance to win a $200 Amazon gift card (we recommend not using it on Mturk).

Here is a link to the survey:

Take the Survey

Thanks in advance for your participation!

Scott A. Wright
Associate Professor of Marketing
Providence College School of Business

Joseph K. Goodman
Associate Professor of Marketing
Fisher College of Business
The Ohio State University