MRSIG Don Lehmann Award

by Charles Hofacker


The AMA's Marketing Research SIG solicits nominations for best dissertation-based article; Deadline 15 Apr 2020


Author: Praveen K. Kopalle

Call For Nominations: 2020 AMA-MRSIG Don Lehmann Award

The Marketing Research SIG of the American Marketing Association is seeking nominations for the 2020 Don Lehmann Award. This award, established in 1997, honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research. Please see below for a list of previous winners of the award.

We invite you to nominate yourself or any marketing scholar whose dissertation-based article was published in Journal of Marketing or Journal of Marketing Research in calendar years 2018 or 2019. Please send a nomination letter not exceeding 250 words with a brief outline of the marketing research contribution, along with the dissertation author’s name, address, phone numbers, e-mail address, and full citation by April 15, 2020 to Praveen Kopalle (Praveen.K.Kopalle@tuck.dartmouth.edu).

Each year an awards committee selected from the pool of past winners of the AMA-MR SIG Don Lehmann award, current/past JM and JMR editors, and at large quantitative research scholars will be formed to select the winners.

This award will be presented in August at the 2020 Summer Educators’ Conference in San Francisco.

Praveen K. Kopalle, Chair, Marketing Research SIG