SportSIG Seeks Nominations
The AMA Sport & Sponsorship-Linked Marketing SIG invites nominations for three annual awards
Author: Jonathan A. Jensen
|American Marketing Association (AMA) Sport &
Sponsorship-Linked Marketing Special Interest Group (SportSIG)
2020 Award Nominations
The American Marketing Association’s (AMA) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) invites nominations for its three annual awards:
1) Distinguished Career Contribution Award
2) Emerging Scholar in Sport Marketing Award
Required nomination materials for the awards described above are:
2019 Yonghwan Chang (University of Minnesota)
3) Paper of the Year in Sport Marketing
Required nomination materials for ‘Paper of the Year’ award:
Mazodier, M., Henderson, C. M., & Beck, J. T. (2018). The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance. Journal of Marketing, 82(6) 28-48.
Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121-141.
Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110.
Close, A. G., Lacey, R., & Cornwell, T. B. (2015). Visual processing and need for cognition can enhance event-sponsorship outcomes. Journal of Advertising Research, 55(2), 206-215.
Jensen, J. A. & Cobbs, J. B. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.
All nomination materials should be submitted to SportSIGAwards@gmail.com by April 1, 2020. Winners, who are selected by past SportSIG award winners, will be awarded plaques and recognized at the 2020 AMA Summer Academic Conference in San Francisco in August.
The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.
Follow us on Twitter @AMASportSIG.