J Promo Man


Journal of Promotion Management, 26(4)


How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach
Filipa Rosado-Pinto, Sandra Maria Correia Loureiro & Ricardo Godinho Bilro [Publisher] [Google Scholar]

Personality-Based Engagement: An Examination of Personality and Message Factors on Consumer Responses to Social Media Advertisements
Naa Amponsah Dodoo & Cynthia Morton Padovano [Publisher] [Google Scholar]

Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory
Yujie (Jack) Wei, Faye S. McIntyre & Detmar Straub [Publisher] [Google Scholar]

Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity
Joshy Joseph, Bharadhwaj Sivakumaran & Shawn Mathew [Publisher] [Google Scholar]

Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination
Blend Ibrahim, Ahmad Aljarah & Bashar Ababneh [Publisher] [Google Scholar]

Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers
Jamie L. Grigsby [Publisher] [Google Scholar]

Perfect Mothers? The Description of Mothers in Food Advertising
Jinhee Lee, Ji Mi Hong & Hyuk Jun Cheong [Publisher] [Google Scholar]