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Editorial

New Empirical and Theoretical Insights on Country of Origin Research
–Ajay K. Manrai, Editor-in-Chief, Journal of Global Marketing [Publisher] [Google Scholar]

The COO Construct: Methodological and Related Issues in a Globalized World
–Ruby R. Dholakia, Miao Zhao & Jingyi Duan [Publisher] [Google Scholar]

Consumers’ Purchase Intentions of Bi-national Products: Effects of Country-of-Brand, Country-of-Manufacture, and Trusting Beliefs
–Shannon Coffey & Sertan Kabadayi [Publisher] [Google Scholar]

How Brands Highlight Country of Origin in Magazine Advertising: A Content Analysis |
–Jos Hornikx, Frank van Meurs, Jauke van den Heuvel & Anne Janssen [Publisher] [Google Scholar]

Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization
–Olimpia C. Racela & Amonrat Thoumrungroje [Publisher] [Google Scholar]