Author: Goksel Yalcinkaya

The AMA Global Marketing SIG is pleased to announce that Jan-Benedict Steenkamp and Martijn de Jong are the winners of the 2020 Excellence in Global Marketing Research Award. Their winning article “A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products” published in the Journal of Marketing (2010).

The Excellence in Global Marketing Research Award recognizes an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on global marketing. A panel of past winners of the Global Marketing SIG awards, current and past editors/co-editors of the Journal of International Marketing, and other distinguished academics appointed by the board of directors of the AMA Global Marketing SIG selected the winner. This year’s selection committee for the Award was comprised of David A. Griffith (Texas A&M University and Committee Chair), Kelly Hewett (University of Tennessee), and Leonidas Leonidou (University of Cyprus).

The Excellence in Global Marketing Research will be presented at the 2020 AMA Global Marketing Conference in Taormina, ITALY. Please join us in offering congratulations to Jan-Benedict Steenkamp and Martijn de Jong for their outstanding contribution to the global marketing field!

Goksel Yalcinkaya, Chair, Global Marketing SIG
Constantine S. Katsikeas, VC of Awards and Recognition, Global Marketing SIG