GM SIG Contributions to Global Marketing

by Charles Hofacker


Bodo Schlegelmilch is the recipient of the 2020 Significant Contributions to Global Marketing Award


Author: Goksel Yalcinkaya

The Global Marketing SIG is pleased to announce that Bodo Schlegelmilch is the recipient of the 2020 Significant Contributions to Global Marketing Award.

The Significant Contributions Award honors a scholar who has contributed significantly to the field of global marketing. A panel of past winners of the Significant Contributions award, current and past editors/co-editors of the Journal of International Marketing, and other distinguished academics appointed by the board of directors of the AMA Global Marketing SIG selected the winner. This year’s selection committee for the Award was comprised of David A. Griffith (Texas A&M University and Committee Chair), Kelly Hewett (University of Tennessee), and Leonidas Leonidou (University of Cyprus).

Bodo is a Professor of International Management and Marketing and heads the Institute for International Marketing Management at WU Vienna University of Economics and Business. He is also the Chair of the Association of MBAs [AMBA]. For more than 10 years, he served as the founding Dean of the WU Executive Academy. Bodo received numerous teaching and research awards as well as fellowships from the Academy of International Business, the Academy of Marketing Science and the Chartered Institute of Marketing. His research interests span from international marketing strategy to CSR, and his work has been published in a wide range of books and journals, such as the Journal of International Business Studies, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of World Business. He has more than 14,000 Google Scholar citations to date with an h-index of 55, he is among the most prolific authors of international marketing articles (No. 12; during 1995 and 2015), the top fifteen contributors to the international marketing literature (Top 20 Journals between 1987-1993), and the top three contributors in International Marketing Review between 1992-2002.

The Significant Contributions Award will be presented at the 2020 AMA Global Marketing Conference in Taormina, ITALY. Please join us in offering congratulations to Bodo Schlegelmilch for his outstanding contribution to the global marketing field.

Goksel Yalcinkaya, Chair, Global Marketing SIG
Constantine S. Katsikeas, VC of Awards and Recognition, Global Marketing SIG