Disruptive Social Marketing

by Charles Hofacker


Disruptive Social Marketing: Distopia, Disconnection and Disruption, Special issue of RAUSP Management Journal; Deadline 30 May 2020


Author: Hamilton C. Carvalho

We invite consumer researchers with interest in social problems to submit a paper for RAUSP special edition on social marketing (“Disruptive social marketing: distopia, disconnection and disruption”).

RAUSP is a major Brazilian journal (see more below) published by Emerald and indexed in the Scopus database. To have a sample of the high quality of its publications, please see the last edition here


We invite provocative contributions in topics such as:

  • Advancing theory in social marketing to incorporate elements from other disciplines and from new developments in mainstream marketing, such as customer centricity, customer experience and ecosystem marketing
  • Disruptive theories and practices
  • Systemic perspectives to behavior and social change
  • st century’s challenges: how to conceptualize, measure and tackle them?
  • PPP (poor people problems) and social marketing
  • Critical social marketing: how to really make a dent in wicked problems, such as corruption, diabetes, poverty and climate change?
  • Models of social change
  • Social marketing and upstream approaches to change irrational beliefs
  • Social business models applied to complex social problems
  • Social innovation models.

Deadline and requirements

Deadline is May, 30th, 2020.

See the requirements for submission here



RAUSP Management Journal is a quarterly academic-scientific publication focused on the dissemination of articles that contribute to the advancement of the expertise in the area and add value to the studies of academic researchers and practitioners of Administration, a mission that it has been fulfilling uninterruptedly for over 70 years. It publishes articles from national and foreign authors, selected based on criteria of originality, quality and creativity, in a double blind review process.

RAUSP is published by the Department of Administration of the School of Economics, Business and Accounting at the University of São Paulo (FEA-USP).

If you have any doubts, please do not hesitate to contact Prof. Hamilton Carvalho at hccarvalho@gmail.com.