Editorial

A “perfect vision” for 2020
–Christopher D. Hopkins [Publisher]

Antecedents of the adoption process: Insights from consumer packaged food goods
–Kyoungmi (Kate) Kim, Arthur W. Allaway & Giles D’Souza [Publisher] [Google Scholar]

Revealing the unique blend of meanings in corporate identity: An application of the semiotic square
–Paola Signori & Daniel J. Flint [Publisher] [Google Scholar]

Is cause-related marketing a winning strategy? An event study analysis
–Neel Das, Chris McNeil, Richard W. Pouder & Joseph P. Daly [Publisher] [Google Scholar]

Why are industrial firms high or low brand sensitive? An empirical investigation
–Priyanka Sharma & Raghu Nandan Sengupta [Publisher] [Google Scholar]

The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework
–Christopher R. Plouffe, Duane Nagel, Leff Bonney, Bryan Hochstein & Jim Salas [Publisher] [Google Scholar]

Unplanned purchase decision making under simultaneous financial and time pressure
–Eric Van Steenburg & Iman Naderi [Publisher] [Google Scholar]