CBSIG Awards 2020


CBSIG award winners for 2020


CBSIG Awards

The AMA’s Consumer Behavior Special Interest Group (CBSIG) is delighted to announce a new crop of award winning consumer behavior scholars.

The 2020 CBSIG Rising Star Award honors a doctoral student scholar who demonstrates a bright future in consumer behavior research. And this year’s winner is: Dafna Goor, Harvard University.

The CBSIG Lifetime Achievement Award honors a marketing scholar who has contributed significantly to the field of consumer research. Past winners include Lynn Kahle, Jim Bettman, Richard Lutz, Linda Price, Don Lehmann, Jag Sheth, and Gerald Zaltman. The 2020 winner is Debbie MacInnis, University of Southern California.

The CBSIG Consumer Research in Practice Award recognizes a scholarly research article that contributes significantly to marketing practice. The 2020 award is based on articles that appeared in a refereed journal (including but not limited to Journal of Marketing, Journal of Marketing research, Journal of Consumer Research, Journal of the Association for Consumer Research, and Journal of Consumer Psychology) in calendar year 2018. The winning article must meet the following criteria:

  • Rigorous scholarly research
  • Addresses an important marketing managerial issue
  • An explicit objective of contributing to marketing practice
  • Strong and compelling marketing implications
  • Potential applicability across a range of products, services, and/or industries

And the winners are: Jared Watson, New York University, Anastasiya Pocheptsova Ghosh, University of Arizona, and Michael Trusov, University of Maryland, for their article: “Swayed by the Numbers: The Consequences of Displaying Product Review Attributes,” which appeared in the November issue of the Journal of Marketing.

Please join us in congratulating these talented researchers!

The CBSIG Leadership Team:

June Cotte, Donna Hoffman, Wayne Hoyer, Mansur Khamitov, Donald Lehmann, Julio Sevilla, and Jennifer Stoner