The winner:

The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
–Jeandri Robertson, Sarah Lord Ferguson, Theresa Eriksson and Anna Näppä [Publisher] [Google Scholar]

Runner up:

Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration
–Bahar Ashnai, Maria Smirnova, Stephan C. Henneberg and Peter Naudé [Publisher] [Google Scholar]