TOC: Mar Theory


Marketing Theory, 20(1)

Portable technology and multi-domain energy practices
Thomas Derek Robinson and Eric Arnould [Publisher] [Google Scholar]

Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective
Joel Hietanen, Jeff B. Murray, Antti Sihvonen, and Henrikki Tikkanen [Publisher] [Google Scholar]

The politics of consumer data
Robert Cluley [Publisher] [Google Scholar]

Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market
Francesca Sobande, Laetitia Mimoun, and Lez Trujillo Torres [Publisher] [Google Scholar]

New dynamics of social status and distinction
Giana M. Eckhardt and Fleura Bardhi [Publisher] [Google Scholar]

You need ‘help for the journey’: Freedom and regulation in a ‘market-friendly’ megachurch
Jeaney Yip and Susan Ainsworth [Publisher] [Google Scholar]

Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia
Kishan Kariippanon, Ross Gordon, Laknath Jayasinghe, and Glen Gurruwiwi [Publisher] [Google Scholar]