TOC: J Mar


Journal of Marketing, 84(2)

Creating Boundary-Breaking, Marketing-Relevant Consumer Research
Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John G. Lynch, Jr, and Cornelia Pechmann [Publisher] [Google Scholar]

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton Gibson O’Guinn, and Bernd Schmitt [Publisher] [Google Scholar]

Business-to-Business E-Negotiations and Influence Tactics
Sunil K. Singh, Detelina Marinova, and Jagdip Singh [Publisher] [Google Scholar]

Improvised Marketing Interventions in Social Media
Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain, and Andreas B. Eisingerich [Publisher] [Google Scholar]

Evaluating the Effectiveness of Retailer-Themed Super Saver Events
Jonne Y. Guyt and Els Gijsbrechts [Publisher] [Google Scholar]

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
Pranav Jindal, Ting Zhu, Pradeep Chintagunta, and Sanjay Dhar [Publisher] [Google Scholar]

When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
Yanfen You, Xiaojing Yang, Lili Wang, and Xiaoyan Deng [Publisher] [Google Scholar]