Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective
–Peter Anabila [Publisher] [Google Scholar]

Toward effective CSR communication in controversial industry sectors
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
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Word of mouth communication in political marketing: Understanding and managing referrals
–Tamgid Ahmed Chowdhury & Shahneela Naheed [Publisher] [Google Scholar]

Multi-item scale construction to measure consumers’ attitude toward advertising music
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Framing financial advertising: message effectiveness in intertemporal choice
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