TOC: J Mar Comm


Journal of Marketing Communications, 26(3)

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective
Peter Anabila [Publisher] [Google Scholar]

Toward effective CSR communication in controversial industry sectors
Baobao Song, Jing Wen & Mary Ann Ferguson [Publisher] [Google Scholar]

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Sonal Kureshi & Sujo Thomas [Publisher] [Google Scholar]

Word of mouth communication in political marketing: Understanding and managing referrals
Tamgid Ahmed Chowdhury & Shahneela Naheed [Publisher] [Google Scholar]

Multi-item scale construction to measure consumers’ attitude toward advertising music
Md Washim Raja, Sandip Anand & Ibha Kumar [Publisher] [Google Scholar]

Framing financial advertising: message effectiveness in intertemporal choice
Kenneth Kim & Lori Melton McKinnon [Publisher] [Google Scholar]