TOC: Intl J Adv


International Journal of Advertising, 39(2)


The more the merrier: dealing with a multitude of advertising effects
Martin Eisend & Sara Rosengren [Publisher] [Google Scholar]

Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains |
Sarah Desirée Schaefer, Ralf Terlutter & Sandra Diehl [Publisher] [Google Scholar]

Adolescents’ responses to social media newsfeed advertising: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Seounmi Youn & Wonsun Shin [Publisher] [Google Scholar]

Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM
Shalom Levy & Yaniv Gvili [Publisher] [Google Scholar]

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit |
Alexander P. Schouten, Loes Janssen & Maegan Verspaget [Publisher] [Google Scholar]

How consumers attend to online reviews: an eye-tracking and network analysis approach |
Ewa Maslowska, Claire M. Segijn, Khadija Ali Vakeel & Vijay Viswanathan [Publisher] [Google Scholar]

Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Jana Daume & Verena Hüttl-Maack [Publisher] [Google Scholar]