Just-Below Pricing

by Eve Sarah M?ller


Eve Sarah M?ller, David D. Loschelder and Malte Friese are looking for unpublished data on just-below pricing, i.e. prices ending in .99.

My colleagues and I are finishing up our meta-analysis on psychological effects of just-below, 9-ending (e.g., $9.99) versus round prices (e.g., $10.00) and are now looking for unpublished data.

If you have any questions, or such data as described above, please do not hesitate to contact me (eve.mueller@leuphana.de). 

Best wishes,

Eve Sarah Müller, David D. Loschelder, & Malte Friese