Call for Papers

Dear colleagues,

We are pleased to inform you that the University of Zagreb and EMAC invite electronic submission of papers for the EMAC 2020 Regional Conference scheduled on September 16-19, 2020 in Zagreb, Croatia.

Conference theme

The theme of the EMAC 2020 Regional Conference is Challenging the status quo in marketing research:

“In the advent of new technologies that have (re)shaped our world in the past several decades, doing marketing research has become more exciting, but also more challenging than ever. Today, there is no area of marketing that has not been affected by technology; from the evolving landscape of martech; the role of technology in mapping the consumer journey and the consumer decision-making process; the rise of multi-sided platforms and omnichannel marketing; big data and prescriptive analytics; artificial intelligence, virtual and augmented reality to strategic and ethical implications and challenges such developments bring.

As technological advances call for more interdisciplinarity and collaboration in marketing research, we invite papers that challenge the status quo in marketing research in the transitional markets of the New Europe. This includes papers on a wide variety of topics such as: marketing management, brand management, strategic marketing, buying behavior, digital and interactive marketing, B-2-B marketing, ethics and corporate social responsibility”.

We invite marketing scholars from Europe and abroad to submit papers on marketing theory, strategic marketing, marketing models and practices, marketing research, consumer behavior, customer experience management, the marketing mix, digital marketing, brand management, B-to-B and service marketing, cross-cultural marketing and sustainable marketing as part of sustainable development.

Benefits for participants

Aside from conference participation which traditionally includes participation in conference sessions, valuable feedback and exchange of ideas, and networking activities, we offer the following additional benefits to conference participants:

• Early Researcher Symposium (ERS)

ERS is a half-day event for early stage researchers including young faculty, post docs and PhD students who would like to learn more about how to conduct research and publish. The symposium will make it possible to learn from senior researchers and support professional skills development for building academic career, enable peers meeting, ideas exchange, collaborations and networking.

• Publication opportunities

We offer the following publication opportunities:

• Special issue in Journal of Business Research
• Special issue in Journal Market-Tr?ište
• Conference proceedings (to be submitted for indexing in WOS)

Paper submission

All submissions are due in PDF format and should be done online via the Conference Website no later than 8 April 2020 (midnight CET Time)

Please make sure to read carefully the submission guidelines before submitting your paper. A full set of guidelines can be found on the conference website under the Paper submission section.

Submission Link: https://www.xcdsystem.com/emac/abstract/index.cfm?ID=Om4xFGl

Should you have any questions, do not hesitate to contact Anne-Laure Marteaux, EMAC Executive Secretary (emac@eiasm.be)

We look forward to your submission,

Best regards,

Morana Fuduri?, Ph.D.
Sandra Horvat, Ph.D.

Organizing Committee Chairs

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