TOC: J interactive Mar


Journal of Interactive Marketing, 49

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
Laurent Busca, Laurent Bertrandias [Publisher] [Google Scholar]

What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram
Robert Rietveld, Willemijn van Dolen, Masoud Mazloom, Marcel Worring [Publisher] [Google Scholar]

Newspapers’ Content Policy and the Effect of Paywalls on Pageviews
Ho Kim, Reo Song, Youngsoo Kim [Publisher] [Google Scholar]

How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness
Hyo Jeong Kang, Jung-hye Shin, Kevin Ponto [Publisher] [Google Scholar]

A Transaction Utility Approach for Bidding in Second-Price Auctions
Serdar Sayman, Yalçin Akçay [Publisher] [Google Scholar]

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence
Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, … Zeph M.C. van Berlo [Publisher] [Google Scholar]

Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice
Carlos J.S. Lourenço, Benedict G.C. Dellaert, Bas Donkers [Publisher] [Google Scholar]