Paul D. Converse Awards

Introduction

Debbie MacInnis, Bernard Jaworski and Michel Wedel are winners of the 20th Paul D. Converse Awards

The marketing department at the Gies College of Business, University of Illinois at Urbana Champaign, is delighted to announce the winners of the 20th Paul D. Converse Awards:

Prof. Debbie MacInnis (Marshall School of Business, University of Southern California)

Prof. Bernard Jaworski (Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University)

Prof. CW Park (Marshall School of Business, University of Southern California)

Prof. Michel Wedel (Robert H. Smith School of Business, University of Maryland)
 

Congratulations!

All received nominations were sent out to the past Converse winners who then provided their feedback and rankings for this year’s award. The marketing faculty at the Gies College of Business then reviewed these insights and given that there were a clear consensus and pattern in the external rankings the four winners were decided based on these inputs.