TOC: J Global Fash Mar


Journal of Global Fashion Marketing, 11(1)

“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective
Songyee Hur, Heejin (Jeanie) Lim & Jewon Lyu [Publisher] [Google Scholar]

The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture
Heeju Chae, Joo Hee Park & Eunju Ko [Publisher] [Google Scholar]

Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity
Gargi Bhaduri [Publisher] [Google Scholar]

Thrift shopping for clothes: To treat self or others?
Hyejune Park, Theresa Anna Kwon, Md Mostafa Zaman & So Young Song [Publisher] [Google Scholar]

Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai & Brian J. Quarles [Publisher] [Google Scholar]


The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary
Rasa Stankeviciute & Jonas Hoffmann [Publisher] [Google Scholar]