TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 19(1)
https://onlinelibrary.wiley.com/toc/14791838/2020/19/1
How to save the wounded self: Power distance belief’s moderation of self-identity threat and status-related consumption
Hong-jing Cui, Kim-Shyan Fam, Tai-yang Zhao, Wei Xu, Cheng Han
“Do human values matter for promoting brands on social media? How social media users’ values influence valuable brand-related activities such as sharing, content creation, and reviews”
Angeliki Nikolinakou, Joe Phua
Goals or semantic constructs? Different choice setting and choice goal activation
Na Xiao
Why did I buy this? Consumers’ post-impulse-consumption experience and its impact on the propensity for future impulse buying behaviour
Lara Spiteri Cornish
The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word-of-mouth intention
Jin-Ae Kang, Sookyeong Hong, Glenn T. Hubbard
Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Weixing Ford, Demetra Andrews, Anuradha Sivaraman, Parthasarathy Krishnamurthy
The effect of disgust on preference for structure: Evidence for a double-sided response
Carmela Donato, Gaetano Miceli
Helpfulness and economic impact of multidimensional rating systems: Perspective of functional and hedonic characteristics
Demei Kong, Jun Yang, Hongchen Duan, Siyue Yang