TOC: J Con Behaviour


Journal of Consumer Behaviour, 19(1)

How to save the wounded self: Power distance belief’s moderation of self-identity threat and status-related consumption
Hong-jing Cui, Kim-Shyan Fam, Tai-yang Zhao, Wei Xu, Cheng Han

“Do human values matter for promoting brands on social media? How social media users’ values influence valuable brand-related activities such as sharing, content creation, and reviews”
Angeliki Nikolinakou, Joe Phua

Goals or semantic constructs? Different choice setting and choice goal activation
Na Xiao

Why did I buy this? Consumers’ post-impulse-consumption experience and its impact on the propensity for future impulse buying behaviour
Lara Spiteri Cornish

The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word-of-mouth intention
Jin-Ae Kang, Sookyeong Hong, Glenn T. Hubbard

Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Weixing Ford, Demetra Andrews, Anuradha Sivaraman, Parthasarathy Krishnamurthy

The effect of disgust on preference for structure: Evidence for a double-sided response
Carmela Donato, Gaetano Miceli

Helpfulness and economic impact of multidimensional rating systems: Perspective of functional and hedonic characteristics
Demei Kong, Jun Yang, Hongchen Duan, Siyue Yang