TOC: J Mar Res


Journal of Marketing Research, 57(1)

Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
Yiyi Li and Ying Xie [Publisher] [Google Scholar]

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness
Anocha Aribarg and Eric M. Schwartz [Publisher] [Google Scholar]

A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning
Paul F. Burke, Christine Eckert, and Srishti Sethi [Publisher] [Google Scholar]

Modeling Dynamic Heterogeneity Using Gaussian Processes
Ryan Dew, Asim Ansari, and Yang Li [Publisher] [Google Scholar]

Transparency of Behavior-Based Pricing
Xi Li, Krista J. Li, and Xin (Shane) Wang [Publisher] [Google Scholar]

On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues
Virginie Maille, Maureen Morrin, and Ryann Reynolds-McIlnay [Publisher] [Google Scholar]

Price Promotions Cause Impatience
Franklin Shaddy and Leonard Lee [Publisher] [Google Scholar]

Mindful Matching: Ordinal Versus Nominal Attributes
Peggy J. Liu, Brent McFerran, and Kelly L. Haws [Publisher] [Google Scholar]

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
Rachel Gershon, Cynthia Cryder, and Leslie K. John [Publisher] [Google Scholar]

The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
Huachao Gao, Vikas Mittal, and Yinlong Zhang [Publisher] [Google Scholar]