TOC: J Brand Man


Journal of Brand Management, 27(1)

Managing founder-based brand identity during succession
Elena Casprini, Yioula Melanthiou, Tommaso Pucci, Lorenzo Zanni

Sustainability countenance in brand equity: a critical review and future research directions
Ishtiaq Ishaq, Eleonora Di Maria

Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury
Jean-Noël Kapferer, Anne Michaut-Denizeau

Exploring brand management strategies in Chinese manufacturing industry
Fenfang Lin, Wai-Sum Siu

When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence
Debasis Pradhan, Ritu Malhotra, Ranjan Moharana

You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate
Abhigyan Sarkar, Gahlot Sarkar, S. Sreejesh, R. Anusree, Bikramjit Rishi

Revisiting the Brand Luxury Index: new empirical evidence and future directions
J. Conejo, F. Cunningham, E. Young