Revisit: GMC 2020


Global Marketing Conference, Seoul, 9-12 Jul 2020; Deadline now 31 Jan

<2020 Global Marketing Conference at Seoul>

Conference Date: July 9-12, 2020
Extended Submission Deadline: Jan. 31, 2020
Conference Venue: Lotte Hotel Seoul (5 star), Seoul, Republic of Korea


– American Marketing Association
– European Marketing Academy
– Australian & New Zealand Marketing Academy
– Japan Society of Marketing and Distribution
– Korean Scholars of Marketing Science

Local Co-Host: Sogang University (Republic of Korea)

Organizer: Global Alliance of Marketing & Management Associations

– Association for Consumer Research (USA)
– Greek Marketing Academy (Greece)
– AEMARK (Spain)
– Aalto University Executive Education (Finland)
– Aalto University School of Business (Finland)
– Harbin Institute of Technology (China)
– China Marketing Association of University (China)
– Korea Advertising Society (Republic of Korea)


– Korea Tourism Organization
– Seoul Metropolitan Government
– Korea Economy & Management Development Institute

The Conference Co-Chairs:

– Roland T. Rust (University of Maryland)
– Udo Wagner (University of Vienna)
– Tania Bucici (University of South Wales)
– Lin Huang (Kobe University, Japan)
– Jaihak Chung (Sogang University)

The Conference Organizing Committee Chair: Eunju Ko (Yonsei University)

Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)

Sponsoring Journals:

– Journal of Business Research
– International Journal of Advertising
– Cornell Hospitality Quarterly
– Industrial Marketing Management
– Journal of Advertising
– Asia Pacific Journal of Marketing & Logistics
– International Marketing Review
– Journal of Macromarketing
– European Management Journal
– Journal of Service Management
– Australasian Marketing Journal
– Journal of Global Fashion Marketing
– Journal of Creative Communications
– Journal of Interactive Advertising
– International Journal of Marketing & Distribution
– Spanish Journal of Marketing – ESIC

2020 GMC at Seoul Homepage:

For More Information:

Central Office
Global Alliance of Marketing & Management Associations
Changwon National University