TOC: J Intl Con Mar


Journal of International Consumer Marketing, 32(1)

Do Country and Culture Influence Online Reviews? An Analysis of a Multinational Retailer’s Country-Specific Sites
Patrick A. Barbro, Susan M. Mudambi & David Schuff [Publisher] [Google Scholar]

Motivators of Prestige Brand Purchase: Testing Cultural (In)stability of Measures Over Time Across the United States, Poland, and South Korea
Eunyoung (Christine) Sung, Roger Calantone & Patricia Huddleston [Publisher] [Google Scholar]

Exploring Young U.S. and Chinese Consumers’ Motivations to Recycle
Julia E. Blose, Rhonda W. Mack, Robert E. Pitts & Henry Y. Xie [Publisher] [Google Scholar]

The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam
Bui Nhat Vuong & Ha Nam Khanh Giao [Publisher] [Google Scholar]

Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers
Joseph Lok-Man Lee, Noel Yee-Man Siu & Tracy Jun-Feng Zhang [Publisher] [Google Scholar]