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Social Media Effects

by Georgia Liadeli

Introduction

Georgia Liadeli, Francesca Sotgiu and Peeter Verlegh seek published and unpublished studies on the effects of brands' social media activities

Dear colleagues,

Together with Dr. Francesca Sotgiu and Prof. Dr. Peeter Verlegh at Vrije Universiteit Amsterdam, I am conducting a meta-analysis on the effects of brands’ social media activities on eWom, brand image, price image, perceived price fairness, purchase intention and sales. Should you have any published or unpublished work on the topic, we would be happy to include it in our study. Any output tables with correlations or regression information (t-statistics and dfs) including the number of observations (N) are sufficient.

Thank you very much in advance.

Kind regards,

Georgia Liadeli

PhD student at Vrije Universiteit Amsterdam
Contact: georgia.liadeli@hotmail.de